“Bespoke.” The term has been around awhile, but in recent years it’s gained popularity as a way of conveying the idea of something made-to-order for a specific customer. In the world of fashion, a bespoke suit is a suit cut and sewn to the exact measurements of the buyer. Or in the everyday world of lunchtime options, a bespoke sandwich might combine any number of toppings and condiments.
With that example in mind, it might even be said that some of today’s biggest oil traders have created a kind of “Sandwich Shop at Sea”. When it comes to the blends they’ve made it their business to mix-and-match for the niche needs of their customers.